FRANCHISEE

Born Babies Brand Profile

Brand Name: Born Babies

Founder Name:  K G THIRUGNANASELVAM

Founded Year: 1999

Owned by: Born Babies India Pvt Ltd

Total Outlets: Over 60

Last Year Revenue: Approximately INR 30 crore (USD 4 million)

Headquarters: Coimbatore, Tamil Nadu, India

  

About the Brand

Born Babies franchise is an Indian Retail and e-commerce company specializing in baby products.

A one-stop solution for all your kids and motherhood needs. With our manufacturing unit located in Tirupur, we strive to provide products that are made with love, care, and comfort. Alongside with Born Babies, unique design, quality-driven products not only made us a leading chain store for children wear but also reputed children brand in India.

We carefully design our product by keeping your little one in mind. We believe that our product will make your newborn comfort, snuggle, safe and free. Our designers closely pick and coordinate a variety of colours inspired by nature, from season to season. Our entire product is specially crafted with love and care that allows your little one to explore the world on their own pace. 

What are the Products and Services: Born Babies Franchise offers a wide range of products, including clothing, accessories, baby gear, and maternity products. 

Brand Recognition

Born Babies is one of the largest Retail and Online portal for baby and kid products in Asia, giving you brand recognition and potentially attracting customers. It stocks products from various well-known national and international brands.

  https://www.instagram.com/bornbabiesindia/?hl=en

 https://www.facebook.com/bornbabies.in/

 Retail Presence

Physical Store: Franchisees gain access to Born Babies brand recognition, product range, and support in areas like store setup, marketing, and choosing a location.

 Business Growth

Expansion: Born Babies has been expanding rapidly, with a presence in numerous cities across India.
Market Position: It is one of the leading brands in the baby and kid’s products segment, known for its extensive product range and customer-centric approach.

Things to Consider

Investment: The initial investment is in par with the industry standards.
Operational costs: You’ll need to factor in rent, staff salaries, and other ongoing operational costs.
Success depends on you: While the Born Babies brand helps, running a successful franchise requires your entrepreneurial skills and effort.

 Support and Training

Training: Comprehensive training programs are provided for the franchisee and staff.
Marketing: Assistance with marketing and promotional activities to drive store traffic.

 Born Babies Franchise Investment Details Breakdown

Starting a Born Babies franchise involves a detailed investment breakdown across various categories.

Franchise Fee

Initial Setup Cost

Inventory Cost

Working Capital

Total Investment

INR 2 lakhs to INR 5 lakhs

INR 5 lakhs to INR 10 lakhs

INR 5 lakhs to 10 lakhs

INR 2 lakhs

INR 15 lakhs to INR 25 lakhs

 

Born Babies Franchise shops Profitability

Average Monthly Revenue: Depending on the location and size, a Born Babies franchise can generate an average monthly revenue of INR 5 lakhs to INR 10 lakhs
Profit Margin: The profit margin typically ranges from 15% to 20%, which can result in a monthly profit of INR 1 lakhs to INR 2 lakhs
Break-even Period: Franchisees can expect to break even within 18 to 24 months, depending on market conditions and operational efficiency.
The initial investment required to open a Born Babies franchise can be significant. This includes the Born Babies Franchise fee, the cost of inventory, and the cost of built-out for the store. The business of selling baby and children’s products is competitive. There are other national and regional chains, as well as independent stores, that you will be competing with for customers.

 Requirement to open Born Babies  Franchise outlets in your locations:

Space Requirements

Retail Space: A Born Babies franchise store generally requires a retail space of about 300 to 800 square feet. The location should be in a Tier 2, Tier 3, Tier 4, Tier 5 Cities and a prime area, such as a shopping mall or a busy market area, to attract a high footfall of customers.

Agreement and Terms

1.    Franchise Agreement: Signing a franchise agreement with Born Babies is mandatory. This agreement outlines the terms and conditions, including the duration of the franchise (usually 5 years), renewal options, and other legalities.

2.    Adherence to Guidelines: Franchisees must adhere to Born Babies operational guidelines, including store layout, branding, product display, and customer service standards.

Business Experience and Skills

1.    Experience: While not always mandatory, having prior experience in retail or the baby and kids’ products industry can be advantageous.

2.    Skills: Strong business acumen, management skills, and the ability to understand the local market dynamics are essential.

Training and Support

1.    Initial Training: Born Babies provides initial training to franchisees and their staff. This covers various aspects such as product knowledge, sales techniques, inventory management, and customer service.

2.    Ongoing Support: Continuous support is provided in areas like marketing, advertising, and supply chain management to ensure the franchisee operates successfully.

Documents Required for Born Babies Franchise Application

  • Identity Proof (Aadhar card, PAN card)
  • Address Proof (electricity bill, rental agreement)
  • Business Plan should outline your plan for running the franchise, including your marketing strategy, staffing plans, and financial projections.
  • Bank Statement (last 6 months)
  • Passport-sized photographs
  • Property document for the proposed store location
  • Personal Details includes your name, contact information, educational background, and business experience

 

What are the steps to start the Born Babies franchise:

1.    Initial Research and Contact

Visit the official Born Babies franchise page. This provides a good overview of the opportunity.

2.    Fill the franchise applications forms:

Fill out the enquiry form available there. This expresses your interest and initiates contact with Born Babies representatives.

3.    Franchise Application and Approval:

You’ll then need to submit a formal franchise application which might involve providing details about your background, business experience, and financial resources and they will review your franchise applications forms 

4.    Selection and Agreement

If your application is successful, you’ll be invited for further discussions and may need to attend presentations or interviews.

5.    Store Setup and Training

You’ll need to secure a suitable location for your store. Born Babies typically requires a space between 300 to 800 sq. ft. in Tier 2, Tier 3, Tier 4, Tier 5 Cities and a prime commercial location like a mall or high street.

6.    Store Launch and Ongoing Support

Once the store is set up, trained, and stocked, you’ll be ready for launch. Born Babies will offer assistance with marketing and promotional activities for the initial period.
Even after launch, Born Babies will likely provide ongoing support in areas like inventory management, marketing initiatives, and operational best practices. 

Is the Born Babies Franchise Worth the Investment?

Advantages of Born Babies franchise outlets:

Strong Brand Recognition: Born Babies is a well-established brand in India, known for its wide variety of baby and kids products. This brand recognition can give your franchise a built-in customer base and credibility.

Large Product Range: Born Babies offers a vast selection of products for babies and children, including clothing, toys, feeding supplies, furniture, and more. This one-stop-shop approach can be attractive to customers who don’t want to visit multiple stores.

Technology & Supply Chain: Born Babies leverages advanced technology and supply chain management to ensure efficient operations for its franchisees. This can help streamline your business and reduce costs.

 Conclusion

Owning a Born Babies franchise offers a rewarding opportunity to cater to the needs of parents and children in your community.Owning a Born Babies franchise can be a profitable venture, especially in areas with high demand for baby products. The brand recognition and support from Born Babies can give you a head start. However, consider the investment costs and potential challenges of the retail market before deciding.


FAQs:

What is the total investment required for a Born Babies franchise?

The total investment required ranges from INR 15 lakhs to INR 25 lakhs

How long does it take to break even with a Born Babies franchise?

Franchisees can typically expect to break even within 18 to 24 months.

What support does Born Babies provide to its franchisees?

Born Babies provides support in site selection, store setup, training, marketing, and inventory management.

Is prior retail experience necessary to open a Born Babies franchise?

While prior retail experience is advantageous, it is not mandatory. Born Babies provides comprehensive training to all franchisees.

What are the profit margins for a Born Babies franchise?

The profit margins typically range from 15% to 20%.

How many Born Babies outlets are there currently?

As of now, Born Babies has over 60 outlets across India.

 

CONTACT : franchise@bornbabies.com